We invest early, stay close, and scale what works. Our approach is hands-on—providing capital, support, and access to a growing ecosystem. We back what we believe in, and stick with it through real-world highs and lows.

We invest in early-stage brands building real products for real people—particularly in entertainment, audio, wellness, children’s content, and creative tools. We like strange ideas that make sense later.

We typically begin with investments around $250K. That’s just the start. If the business earns its way forward, we often continue investing—sometimes across multiple years. We’re not chasing one-off wins. We’re building stories that last.

We invest at the early stage—right before a breakthrough or just after one. Often when others still don’t see it. Some are pre-revenue, some have traction. What matters most is clarity of vision and the ability to execute.

Money is easy. Momentum isn’t. We help shape strategy, unlock talent, bring distribution, and roll up our sleeves. We’ve been founders—we know how hard it is. And how much easier it gets when someone’s in the trenches with you.

Most of our investment platform runs through Fursa, which is currently invite-only. That said, we meet new investors all the time—via email intros, meetups, or shared interests. If you align with our vision, we’d love to hear from you.

We live in the worlds we invest in. That means real referrals, real scouting, and rare pattern recognition. Most of our deals come through networks we’ve built quietly—artists, founders, operators, and misfits who know what we’re looking for.

We back people, not hype. We ask: Do they understand the problem? Are they the right ones to solve it? And are they in it for the long run? From there, we build trust and dig deep. We move when it feels right—and rarely look back.

It starts with a conversation. From there, we explore how you’d like to get involved—whether co-investing in a specific company or participating in a broader allocation. We guide the entire process with transparency and intention.